Starting a coffee shop business can be extremely rewarding and profitable if you do it right. Visit any specialty cafes, and you will see several coffee drinkers enjoying their espresso, lattes, teas, and variety of goodies and beverages. The hip, trendy, and relaxing atmosphere are what makes coffee shops a go-to place for many. An example of this is Starbucks which has grown to more than 30,000 stores around the world.
Like in any other business, planning is everything. In this blog post, we will tackle some solid tips on how to properly plan and open a coffee shop. It is by no means a definitive guide, but it is a great start for those who have no idea where to start.
If you love coffee and looking to venture into your own coffee shop soon, this is your guide to making it a success.
Do Research on the Overall Coffee Business Model
Starting a coffee business takes a big investment in both time and resources. To run a successful business, it is important that you spend time understanding different models. It may mean doing thorough research. You can do it by reaching out to café owners, learn from their experiences, and familiarising yourself with the ins and outs of the business.
The fun part of doing this step is you will get to visit lots of coffee shops to get an insight into how you want yours to be. Consider those things before you decide. But at the end of the day, be sure to have something that is different and makes you stand out from others.
Create a Business Plan
You know the famous saying, “it’s not about the destination, it is about the journey.”
It applies when putting together a business plan for your coffee shop. It is less about the document and more about what you learned during the process. Writing a business plan takes you a closer look at elements that will make the business successful. It will guide you through each development. It will also serve as a roadmap on how you will build, run, and grow your coffee shop.
A business plan should include:
Summary: The mission and vision of the business, what does it stand for, and how it is going to stand out.
Market analysis: Learn about your customer base, as well as your competitors. Know which time is the busiest, what are the customer needs, location, and lease strategy, etc.
Hiring process: Figure out your hiring strategies and what kind of baristas you want to hire for your business.
Marketing plan: Establish your point of difference and communicate it with target customers.
Financial projections: These include projected profit and loss and cash flow.
There is a lot to think about and consider when writing a business plan. Take your time to plan how you will execute each aspect of your business to set you up for success.
Find a Target Market and Define Brand
The next step in starting your café is to develop your marketing and brand strategies. There are three things to focus on that will make your business successful: your staff, your customer, and yourself.
There are different kinds of customers, and they should be the heart of your marketing strategies. Based on your market analysis, provide the customer’s needs and expectations from your business. It will also help if you categorise your business into their specific market. Are your target markets near the university, workplace, or in a residential area? Consider the following when curating your menu and marketing campaigns.
When you consider these as you develop a marketing strategy, think of the best way to reach out to them. Think of a unique and engaging way that will give meaning to your brand. Utilise social media promotion to deliver your message to your target market.
Get the Best Supplier
Finding good and reliable suppliers is a critical component in any business’s success. Depending on the type of coffee shop you are opening, the major suppliers you will need are coffee beans, milk, bread, fresh produce, sugar, and more. You will also need cups of different sizes, napkins, coffee stirrers, teapots, syrups, and the list goes on.
To start, make a list of all supplies and be as detailed as you can. The list may seem overwhelming at first, but once you find the right supplies – everything will come off as easy.
Hire the Right Staff
High-quality customer service is the hallmark of any successful business, especially in the coffee industry. Your baristas are the frontline of your business, and they have the power to retain customers or chase them away. The assigned cashier is usually the first person your customer will see upon walking into the shop. Train your baristas on all elements in providing an exemplary experience for customers. It will create repeat customers and increased profit in the long run.
Surveys show that four out of five customers rank customer satisfaction as an important factor in any business. The secret of many successful coffee shops, big or small, is their professional and efficient service.
Train Your Barista
The best way to ensure a consistent customer experience is to have your Baristas trained in everything coffee-related. Enroll them in Barista Pro Course as well Latte Art Courses for more advance coffee-making courses.
Starting a coffee shop does not only takes a ton of research. If you are interested in opening your coffee shop, you need to know everything about coffee. From budgeting, locations, equipment, and the people you need to run a successful coffee shop. There is a growing number of coffee lovers out there. Pass by any local or big coffee chains, and you will see the number of coffee drinkers coming in and out of the shop.
In conclusion, you need to understand what a coffee shop is to run it successfully. A café is a great place to socialize and to have informal business meetings. It is a place where people go in the morning and have casual catch-ups at night. Do not forget that quality service and customer satisfaction is the key to your coffee shop success.